We're thrilled to announce that our beloved bike store has undergone a stunning transformation earlier this year! With a brand new design and renovation, we're excited to welcome you to our revamped space where we not only sell top-quality bikes and accessories but also provide expert bike maintenance services.
Our goal with this new design is simple: to enhance the comfort and overall experience for our valued customers. From a more spacious layout to upgraded amenities, we've thoughtfully crafted every detail with your needs in mind.
So whether you're in the market for a new bike, seeking the latest accessories, or in need of professional bike maintenance, we invite you to visit us and experience our refreshed space firsthand.
Come on over and explore the new and improved Bikes and Riders —we can't wait to see you!

Exciting News: Our Bike Store Gets a Fresh Makeover!
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California E-Bike Incentive Project
We’re Now an Official Partner of the California E-Bike Incentive Project! We’re thrilled to announce that Bikes and Riders is now an official partner of the California E-Bike Incentive Project. That means you can use your program voucher toward the purchase of your brand-new electric bike! Whether you're commuting, exploring, or just riding for fun, we’re here to help you find the perfect e-bike that fits your lifestyle and your budget—with your voucher fully accepted at checkout. How it works:If you’ve received a voucher through the California E-Bike Incentive Project, simply visit us in-store, choose your e-bike, and apply your voucher during your purchase. It’s that simple.
Learn moreElevate Your Cycling Experience: Explore Bikes & Riders' Premier Bike Consultation and Pre-Season Training
At Bikes & Riders in scenic Rocklin, California, we're thrilled to offer cyclists of all levels an unparalleled experience through our exceptional Bike Consultation Service and Pre-Season Training program. Whether you're a seasoned rider seeking to fine-tune your skills or a novice cyclist eager to embark on a cycling adventure, we've got you covered. Let's delve into the exciting world of cycling excellence with Bikes & Riders.Unlock the Power of Our Bike Consultation Service:1. Personalized Guidance:Our Bike Consultation Service is designed to provide you with personalized guidance tailored to your individual cycling goals and aspirations. Whether you're looking for expert advice on selecting the perfect bike or seeking recommendations for optimizing your riding experience, our knowledgeable team is here to assist you every step of the way.2. Comprehensive Bike Fitting:Experience the ultimate in comfort and performance with our comprehensive bike fitting sessions. Our experienced technicians will meticulously analyze your riding position, biomechanics, and comfort preferences to ensure that your bike fits like a glove. Say goodbye to discomfort and hello to enhanced efficiency and enjoyment on every ride.3. Gear Selection Expertise:Navigating the vast array of cycling gear can be overwhelming. Let our experts guide you through the process with insightful recommendations and product demonstrations. From apparel and accessories to components and gadgets, we'll help you make informed choices that enhance your cycling experience and elevate your performance.Embark on a Journey of Improvement with Our Pre-Season Bike Training:1. Customized Training Plans:Prepare for the upcoming cycling season with confidence through our tailored pre-season training plans. Whether you're aiming to conquer challenging climbs, improve your endurance, or enhance your speed and agility, our certified coaches will develop a customized training regimen that aligns with your specific goals and abilities.2. Technique Enhancement:Refine your cycling technique and master fundamental skills under the guidance of our experienced instructors. From proper bike handling and cornering techniques to efficient pedaling and pacing strategies, our pre-season training sessions will equip you with the tools and knowledge you need to excel on the road or trail.3. Supportive Community:Join a community of like-minded cyclists who share your passion for excellence and camaraderie. Our pre-season training sessions provide a supportive environment where you can connect with fellow riders, exchange tips and advice, and motivate each other to reach new heights of achievement.Elevate your cycling experience to unprecedented levels of excellence with Bikes & Riders' exceptional Bike Consultation Service and Pre-Season Training program in Rocklin, California. Whether you're seeking personalized guidance, comprehensive bike fitting, or expert training, we're committed to helping you unlock your full potential as a cyclist. Join us on the journey to cycling greatness and discover the thrill of reaching new milestones with Bikes & Riders by your side. Contact us today to schedule your consultation and training sessions, and let's embark on an unforgettable cycling adventure together.
Learn moreNavigating Bicycle Lanes: Tips and Safety Insights for Urban Cyclists
Riding a bike in urban environments offers a blend of convenience, fitness, and environmental benefits. However, sharing the road with motor vehicles can be daunting. Bicycle lanes, designated paths for cyclists, aim to make this experience safer and more enjoyable. Understanding the peculiarities of riding on these lanes and adhering to safety practices can significantly enhance your cycling experience. Understanding Bicycle Lanes Bicycle lanes are sections of the road specifically allocated for cyclists. They are usually demarcated by solid white lines and bicycle symbols painted on the pavement. These lanes are designed to create a safer space for cyclists, separating them from motor vehicle traffic. However, the dynamics of these lanes can vary significantly based on their type and the urban layout. Dedicated Bicycle Lanes: These lanes are exclusively for cyclists and are not used by motor vehicles. They provide the highest level of safety and comfort. Buffered Bicycle Lanes: These have an additional buffer zone between the bike lane and the vehicle lane, offering extra protection from traffic. Shared Lanes (Sharrow): Indicated by shared lane markings, these lanes are used by both cyclists and motorists, often found in areas where dedicated bike lanes are not feasible. Peculiarities of Riding on Bicycle Lanes Varying Lane Widths: Not all bicycle lanes are the same width. Some urban areas have narrow lanes that require cyclists to stay vigilant about their position relative to moving traffic. Parking Zones Adjacent to Bike Lanes: In many cities, bike lanes are situated next to parking spaces. Cyclists need to watch out for opening car doors (a phenomenon known as "dooring") and pedestrians stepping into the bike lane. Intersection Navigation: Intersections can be particularly tricky. Cyclists should be aware of turning vehicles and make eye contact with drivers when possible to ensure they are seen. Road Surface Conditions: Bicycle lanes can accumulate debris, gravel, and other hazards that are less common in vehicle lanes. Regularly scanning the path ahead is crucial. Changing Lanes: In areas where bike lanes end or merge into shared lanes, cyclists need to signal their intentions clearly and merge carefully with vehicular traffic. Safety Tips for Riding on Bicycle Lanes Stay Visible: Wear bright clothing and use lights or reflective gear, especially in low-light conditions. A visible cyclist is a safer cyclist. Use Hand Signals: Clearly signal your turns and lane changes to alert drivers and fellow cyclists of your intentions. Follow Traffic Rules: Obey all traffic signals and signs. Remember, bicycle lanes do not exempt cyclists from following the same rules as motor vehicles. Maintain a Safe Speed: Adjust your speed according to the traffic conditions, lane width, and your visibility. Avoid excessive speeds that reduce reaction time. Be Aware of Blind Spots: Stay out of drivers’ blind spots, particularly near large vehicles like buses and trucks. Position yourself where you can be easily seen. Anticipate Hazards: Watch for potential dangers such as pedestrians crossing the lane, parked cars, and turning vehicles. Always be prepared to stop or take evasive action. Conclusion Bicycle lanes are a crucial feature of urban infrastructure that promote safer cycling. By understanding the peculiarities of these lanes and adopting safety measures, cyclists can enjoy a more secure and pleasant riding experience. Whether you are a seasoned cyclist or a newcomer, staying informed and vigilant is key to navigating the urban jungle on two wheels. Remember, safety starts with awareness and responsible riding. Happy cycling!
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