We're thrilled to announce that our beloved bike store has undergone a stunning transformation earlier this year! With a brand new design and renovation, we're excited to welcome you to our revamped space where we not only sell top-quality bikes and accessories but also provide expert bike maintenance services.
Our goal with this new design is simple: to enhance the comfort and overall experience for our valued customers. From a more spacious layout to upgraded amenities, we've thoughtfully crafted every detail with your needs in mind.
So whether you're in the market for a new bike, seeking the latest accessories, or in need of professional bike maintenance, we invite you to visit us and experience our refreshed space firsthand.
Come on over and explore the new and improved Bikes and Riders —we can't wait to see you!

Exciting News: Our Bike Store Gets a Fresh Makeover!
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We Are Now Official Bulls Dealers!
Our e-bike store is proud to announce that we are now official dealers of Bulls—a world-renowned brand in the electric mountain bike (eMTB) industry. With this partnership, our shop expands its collection to include the latest Bulls eMTB bikes, giving our customers access to cutting-edge technology, powerful performance, and sleek German design. Why Choose Bulls eMTB? Bulls has been a leader in the cycling world for decades, known for combining high-end engineering, durable components, and advanced e-bike systems. Their eMTBs are designed for riders who want to conquer trails, climb with ease, and experience smooth rides both on and off the road. With reliable Bosch and Shimano drive systems, Bulls bikes deliver exceptional power and range—perfect for adventure seekers and daily commuters alike. What This Means for You By becoming an authorized Bulls dealer, we can now offer: The newest Bulls eMTB models right here in our store. Full warranty and official support directly from the brand. Expert advice and service from our team of e-bike specialists. If you’ve been looking for a premium electric mountain bike, now is the perfect time to explore the Bulls lineup. Visit our shop today and see why Bulls is trusted by cyclists worldwide.
Learn moreSo, What Do We Work On?
The short answer? Almost everything. Here's a better breakdown: Traditional bikes — That includes commuter bikes, road bikes, mountain bikes, hybrids, BMX bikes, you name it. We fix gears, brakes, flats, and everything in between. E-bikes — We see more of these every week. Whether it’s a battery issue, motor problem, or something just feels “off,” we’re comfortable diagnosing and repairing a wide range of electric bike brands and models. OneWheels — These are super fun… until something goes wrong. We can help with tire replacements, sensor calibration, diagnostics, and more. Electric scooters — From folding commuter scooters to heavier-duty models, we take care of brakes, tires, and electronic issues. Sur-Ron and electric dirt bikes — Yes, we do Sur-Ron maintenance too. These powerful bikes need special attention, and not every bike shop is ready to take that on. We are. Some days we have more electric rides in the shop than regular bikes — and that’s just the reality of how the riding scene is shifting, especially here in Placer County. A Shift in What “Bike Service” Means We’ve been watching the riding culture change right here in Rocklin and surrounding cities like Loomis, Roseville, Lincoln, and even Sacramento. More riders are switching to electric mobility — whether for commuting, recreation, or even delivery work. Because of that, the idea of “bike repair” isn’t just about chains and cassettes anymore. Now we’re talking battery diagnostics, controller resets, firmware updates, and electric drivetrain troubleshooting. We’ve taken time to learn these systems, test tools, and talk to riders about what actually goes wrong with their gear. And we’re still learning every day — that’s part of the fun. Don’t Be Shy About Bringing Something “Weird” One of the best parts of running a local bike and repair shop in Rocklin is that we get to meet all kinds of riders. Some people come in worried we won’t touch their ride because it’s “not a real bike.” Others just assume no one in the area will service their unique setup. But chances are, we’ve seen it before — or at least something close to it. And if we haven’t, we’re usually up for figuring it out. We’re Local Riders Too We live and ride right here in Rocklin, and a lot of the people who come through our door are from nearby towns like Lincoln, Loomis, and Roseville. We know the trails, we know the roads, and we know what local riders are dealing with — from summer dust to potholes to long commutes across Sacramento County. So, when someone comes in with a busted derailleur or a OneWheel that won’t balance right, we’re not just looking at a machine — we’re thinking about how to get someone back out on the ride they love, as quickly and safely as possible. If you’ve got a ride that needs work — whether it’s a standard bike, a fat-tire cruiser, a OneWheel, a scooter, or something in between — don’t hesitate to stop by. We may not always have the answer right away, but we’ll take the time to look at it, ask questions, and give you an honest path forward. And if you're searching online for bike repair in Rocklin, OneWheel service near me, or Sur-Ron maintenance in Placer County — that’s us. You’ve found us.
Learn moreCalifornia E-Bike Incentive Project
We’re Now an Official Partner of the California E-Bike Incentive Project! We’re thrilled to announce that Bikes and Riders is now an official partner of the California E-Bike Incentive Project. That means you can use your program voucher toward the purchase of your brand-new electric bike! Whether you're commuting, exploring, or just riding for fun, we’re here to help you find the perfect e-bike that fits your lifestyle and your budget—with your voucher fully accepted at checkout. How it works:If you’ve received a voucher through the California E-Bike Incentive Project, simply visit us in-store, choose your e-bike, and apply your voucher during your purchase. It’s that simple.
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